One logo. One guide. Many themed sites.

Every Sherpa brand shares the same abstract wayfinder mark and the same abstract guide — drawn entirely in currentColor and a single set of theme tokens. Change one attribute, data-theme, and the whole identity re-tints. No redraws, no per-site artwork. Below is the proof: the exact same logo and mini-UI, rendered three ways, then the mark in pure black and pure white.

The wayfinder mark. Compass bearing-ring + summit + dashed route to a waypoint. Three motifs fused: “a guide showing the route up.” Abstract — never a person.
The guide. An abstract route-finder — body, waypoint “head,” a pointing arm, a compass. Coded by pose, not ethnicity (Foundation §4.2 / §5.3).

The tintable system

The same logo, button, and card — three siblings, three themes.

Each panel below sets only data-theme. The markup inside is byte-for-byte identical — every colour you see is the theme tokens re-resolving. That’s the entire system in one row.

CasinoSherpa · GREEN · light base Fresh green on a clean light base — energetic, but the maths still reads as credible. data-theme="casino"
FinanceSherpa · LIGHT-BLUE · light base Cool institutional blue — restrained, trust-first. Same mark, no affiliate-green-with-orange look. data-theme="finance"
VpnSherpa · DARK · dark base Near-black base, cool light accent. The currentColor mark flips to light ink and stays legible. data-theme="vpn"

Monochrome-safe

No accent? It still works.

The mark is pure currentColor. With every theme stripped away it stays a single, legible silhouette — pure black on white, pure white on black. Print, fax, embroidery, a one-colour stamp: same mark.

Pure black on white
Pure white on black

One mark, one guide, one token set — re-tinted for casino, finance, and privacy, and safe down to a single ink. That’s “one logo, many themed sites,” proven. Why we’re called Sherpa →